This launch marks more than just the inception of an academic institution—it represents a strategic step forward in positioning Johor as a key educational and business hub. In today’s fast-evolving economic landscape, knowledge, innovation, and industry collaboration play a crucial role in driving sustainable growth. The establishment of SBS is a testament to Johor’s commitment to talent development, fostering world-class education while bridging academia with real-world business expertise.

The foundation of SBS is built on a vision of excellence, adaptability, and global connectivity. By integrating resources from SUC’s Faculty of Business and Management and SC Education Management, SBS stands as a dynamic and future-ready institution. It is designed to respond to market demands, embrace emerging industries, and harness the latest technological advancements.

The launch of SBS is also aligned with key economic initiatives such as the Johor-Singapore Special Economic Zone (JS-SEZ) and the Johor Talent Development Council (JTDC). These initiatives open up vast opportunities for industries, including the higher education sector. As Johor moves forward, SBS will play a pivotal role in ensuring that we equip our students with the right skills, knowledge, and leadership capabilities to thrive in this competitive environment.

One of the greatest strengths of SBS lies in its distinguished leadership and collaborative network. The involvement of renowned academics, such as Dr. Pei Sai Fan, a leading professor in finance from Singapore, and Dato Jeffrey Lai Jiun Jye, President of the Johor Chinese Chamber of Commerce and Industry, underscores the school’s commitment to academic and industry excellence.

Furthermore, SBS has forged meaningful partnerships with leading global institutions and businesses, ensuring that students gain exposure to real-world challenges, innovative solutions, and career-defining opportunities. These partnerships will provide a platform for knowledge exchange, research collaborations, and business-driven learning experiences.

Beyond academia, SBS is set to become a catalyst for economic progress and community development in Johor. By fostering close relationships with businesses and government agencies, SBS will play a role in supporting Johor’s economic policies, talent development goals, and regional growth strategies.

Johor is undergoing a remarkable transformation, emerging as a significant hub for data centers and technology-driven industries. The state has attracted substantial investments from global tech giants, including Microsoft, ByteDance etc, positioning Johor as a critical player in the digital economy. This influx of investment not only boosts the local economy but also creates a demand for a highly skilled workforce—a demand that SBS is poised to meet by nurturing talent equipped with the necessary expertise to excel in these burgeoning sectors.

The establishment of the Johor-Singapore Special Economic Zone (JS-SEZ) further amplifies the region’s economic prospects. This collaborative initiative between Malaysia and Singapore aims to attract global investments, enhance competitiveness, and create 20,000 skilled jobs within the next five years. By aligning its curriculum and research focus with the sectors prioritized by the JS-SEZ—such as manufacturing, logistics, tourism, and energy transition—SBS ensures that its graduates are well-prepared to contribute effectively to these initiatives.

Looking ahead, we have ambitious aspirations for SBS—to grow into a globally recognized institution that nurtures future leaders, entrepreneurs, and industry pioneers. With continuous efforts in expanding research, strengthening international collaborations, and building an influential alumni network, SBS is poised to make a lasting impact on the world of business and academia.

As we celebrate this momentous occasion, I would like to extend my heartfelt congratulations to Southern University College, the SBS leadership team, and all stakeholders who have contributed to this visionary initiative. This is only the beginning of an exciting journey, and I have no doubt that SBS will uphold its mission to empower students and transform industries.

Once again, I thank all of you for being part of this special occasion. Let us work together to shape the future of education, business, and economic excellence in Johor and beyond.